All Cases

Paulaner Salvator Prize

With its Salvator Prize, the Paulaner Brewery Group promotes ideas for a better Munich, positions itself as a good neighbor, and fosters collaborations with decision-makers, multipliers and players in Munich’s urban society.

The starting point was the desire of the Paulaner Brewery Group to develop a prize that would support the social commitment of the people in Munich. akzente involved key players in the city’s society right from the conception stage in order to use their knowledge of the community’s needs and secure acceptance in advance. The key points of the prize – from criteria to application procedures and the award – were developed in a joint workshop.

As a result of the collaborative conception phase, the Paulaner Salvator Award is promoting innovative ideas for a better Munich with annual prize money totaling 80,000 euros, which can be divided as desired. Since the objetive is to find and promote new ideas, the prize relies on a two-stage application process: For the initial submission, only a simple outline is required. Promising applicants are then invited to a workshop where they can enhance their project idea with expert support in a way that will convince the jury.

With almost 100 ideas submitted, the response was already great in the first call for proposals in 2016. The number remained at a similarly high level in the following years. And at least 20 project ideas have made it to the final round. In 2019, eleven were able to look forward to the support of Paulaner.

Other cases

If you liked this, you may also like