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DAW created a modern dialog format for innovation based on the principle of sustainable development.

DAW SE, a manufacturer of paints and façade systems, was seeking a method for generating new ideas. Through stakeholder dialogs, akzente supported the company in discovering how sustainability could be integrated into the company’s core business and turned into a competitive edge.

Together with DAW, we set up a stakeholder dialog with representatives from the construction, chemistry and real estate sectors as well as from the worlds of research and politics. To generate the ideas, we chose a workshop format that enabled participants to develop cross-sector solutions: The “outside-in” approach linked time-tested innovation and creativity methods with the UN Sustainable Development Goals (SDGs).

The one-day workshop bringing together some 60 participants proved beneficial for everyone, thanks to the valuable exchanges it involved. DAW obtained new insights into expectations and ideas for sustainable façade construction. The participants reported afterwards that they’d greatly benefited from the discussions, which they found equally creative and topic-focused, as well as from the opportunity to expand their network.

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